For those who walked the halls of Loyola University Chicago, the exhortation of St. Ignatius of Loyola—“Go forth and set the world on fire”—was ubiquitous. It adorned campus banners, fluttering flags on light posts, and the glossy brochures of admissions packets. For many undergraduates, the phrase was a nagging, abstract burden. Did it mean ending systemic poverty? Solving the climate crisis? Eradicating cancer? In the post-graduation haze, as peers ventured into the Peace Corps or Teach for America, the call seemed to demand a grand, heroic gesture that felt entirely out of reach for the average student. However, in an era defined by the rapid, often disorienting ascent of artificial intelligence, that Jesuit charge is taking on a profound, practical resonance. Paul LeBlanc, the visionary former president of Southern New Hampshire University (SNHU) and author of the new book Reclaiming Purpose: The University in an AI World, posits that higher education is at a critical juncture. As machines begin to replicate—and often surpass—human capacity for knowledge transfer, the traditional university model faces an existential crisis. LeBlanc argues that the solution is not to compete with the machine, but to double down on the very thing that makes us human. The Existential Shift: Beyond Knowledge Transfer The core thesis of LeBlanc’s work is that higher education has become overly fixated on the commodification of knowledge—a task AI is rapidly absorbing. If the university’s primary value proposition is simply the delivery of information and the certification of skill acquisition, it is destined for obsolescence. In a recent conversation for Inside Higher Ed’s podcast, The Key, LeBlanc addressed the skepticism that often accompanies his optimistic vision. He does not shy away from the darker realities of the AI revolution: the displacement of white-collar work, the immense energy demands of data centers, and the socioeconomic inequalities inherent in the current tech bubble. Yet, he insists that we must shift the conversation toward a constructive future. "I’m not glossing over how hard the transition will be," LeBlanc noted. "But we have to start talking about what it looks like if we get it right." Getting it right, according to LeBlanc, requires a structural pivot. We must move away from "soul-deadening" technical tasks—those that AI performs with ease—and toward an economy centered on human connection, collaboration, and ethical discernment. Chronology of a Disrupted Sector The evolution of higher education’s relationship with technology can be viewed through several distinct phases: The Era of Information Scarcity (Pre-2000s): The university functioned as the primary gatekeeper of knowledge. Students attended physical lectures to access expertise that was otherwise unavailable. The Digitization Wave (2000s–2015): The internet democratized access to information. Platforms like MOOCs (Massive Open Online Courses) began to challenge the traditional degree-granting model, though they struggled with student engagement and completion rates. The Scale-up Era (2015–2022): Leaders like LeBlanc at SNHU pioneered large-scale, nonprofit online education, proving that non-traditional learners could be served at scale. The Generative AI Disruption (2023–Present): The introduction of Large Language Models (LLMs) fundamentally altered the landscape. Suddenly, the "knowledge transfer" model was not just disrupted; it was rendered largely redundant. The focus has now shifted from what a student knows to how a student thinks, navigates ethics, and builds human relationships. Supporting Data: The Case for Human Flourishing While critics argue that a "human-centric" education is idealistic, the economic data suggests it may be the only sustainable path forward. As automation gobbles up repetitive white-collar tasks—from entry-level coding to basic paralegal research—the value of human soft skills has spiked. According to reports from the World Economic Forum, the most in-demand skills for the next decade include complex problem-solving, critical thinking, creativity, and emotional intelligence. These are precisely the capacities that AI cannot replicate. LeBlanc emphasizes that while the transition will be painful, it acts as an "invitation" to reclaim jobs that are fundamentally fulfilling—such as teaching, nursing, social work, and collaborative creative endeavors. However, there is a measurement gap. Higher education institutions have historically been excellent at measuring credits, GPAs, and graduation rates. They have been notoriously poor at measuring "human development." As LeBlanc observed, "We treat it as an act of faith. Like, if we create all these conditions, you will come out as a better human being. We don’t know if that’s true. We don’t measure anything." Institutional Responses: Models of Purpose LeBlanc points to specific institutional archetypes that have historically focused on "the whole human" rather than just the human as a worker. Faith-Based Institutions: Like the Jesuit model that inspired the opening reflection, these schools emphasize "cura personalis," or care for the whole person. They integrate service learning and ethical reflection into the core curriculum. Historically Black Colleges and Universities (HBCUs): These institutions have long operated on a model of community uplift, mentorship, and the development of the individual in the context of their community. Military Academies: These institutions prioritize character formation, resilience, and teamwork as foundational to their pedagogical mission. The challenge, according to LeBlanc, is to scale these values to the broader public university system. This does not mean every school must become a seminary; it means integrating extracurricular service, interdisciplinary ethics seminars, and community engagement into the degree path as a mandatory requirement rather than an elective luxury. The "Flipped Classroom on Steroids" Perhaps the most concrete manifestation of LeBlanc’s vision is the technological integration of AI into the classroom. Instead of viewing AI as a cheating tool to be banned, universities should treat it as a "flipped classroom on steroids." In this model, AI handles the knowledge transfer. It serves as a hyper-personalized tutor, adjusting to a student’s reading level, attention span, and emotional state in real time. If a student is struggling with a concept, the AI offers multiple modalities of instruction until mastery is achieved. This frees the human professor from the role of "lecturer" and elevates them to the role of "mentor." In this new classroom, the faculty’s time is spent on high-impact engagement. An architecture professor and their students might spend an hour debating the social consequences of a urban design, while an AI handles the mechanical review of structural calculations. A nursing instructor might lead a seminar on the moral complexities of end-of-life care, while the AI manages the rote memorization of pharmacology. Implications for the Future of Work and Being The implication of this shift is profound: the university of the future becomes a laboratory for human flourishing. If we accept that AI will transform how we work, then the university must transform how we live. We must move away from the metrics of "efficiency" that have plagued higher education for decades and toward metrics of "connection." If a student graduates with a high GPA but lacks the ability to navigate ethical ambiguity, to collaborate with those who hold different views, or to find meaning in their labor, the university has failed. The "world on fire" is no longer a call for a singular, heroic act of charity. In the age of AI, it is a call for a lifelong endeavor of self-cultivation. It is about figuring out how to be a "good human" in a world where machines are increasingly "good workers." As we look toward the horizon, the fear of technological displacement is natural. Yet, if LeBlanc’s bet is correct—that human flourishing and connection will become the most valuable currency in a post-AI economy—then the mission of the university has never been more vital. We may not have the final answer to Ignatius’s charge, but as the boundaries between human and machine continue to blur, perhaps the "trying" itself is the most important work we can do. The university, if it chooses to reclaim its purpose, will be the place where we learn how to try. Post navigation The Fracturing of the "Regional" Guard: Shifts in Higher Education Accreditation Revolutionizing Credit Mobility: The "Start From Yes" Movement Seeks to End the Transfer Penalty