Jakarta, Indonesia – September 2, 2026 – PT GREE Electric Appliances Indonesia, a prominent player in the global air conditioning industry, today marked a significant milestone, reinforcing its commitment to innovation and customer satisfaction in the Indonesian market. Celebrating its 11th year of operations in the archipelago, GREE unveiled an impressive lineup of four advanced air conditioning products, designed to cater to a diverse spectrum of needs, from residential comfort to large-scale commercial cooling solutions. The grand reveal took place at the "GREE Product Launch & Dealer Gathering 2026," held under the compelling theme "Raising the Standard," at the prestigious Grand Ballroom of Hotel Pullman Jakarta Central Park. This event not only showcased GREE’s latest technological advancements but also served as a testament to its enduring partnership with its extensive network of dealers across Indonesia. The launch underscored GREE’s strategic vision to lead the market through superior technology, unparalleled energy efficiency, and a robust after-sales service framework. A Decade of Dominance: GREE’s 11th Anniversary in Indonesia GREE’s journey in Indonesia over the past eleven years has been characterized by consistent growth, strategic market penetration, and a steadfast dedication to understanding and meeting local consumer demands. From its inception, the company has positioned itself as a provider of reliable and innovative cooling solutions, gradually building a strong brand presence in a highly competitive landscape. The celebration of its 11th anniversary during this product launch event was more than just a nod to the past; it was a powerful statement about GREE’s future ambitions and its unwavering commitment to the Indonesian market. The "Raising the Standard" theme encapsulated the company’s ethos, emphasizing a continuous pursuit of excellence across all facets of its operations – from product development and manufacturing to customer service and environmental responsibility. It reflects a proactive approach to evolving market trends and a desire to set new benchmarks for the entire air conditioning industry in Indonesia. Setting New Benchmarks for Comfort and Efficiency Nicky, Vice President of PT GREE Electric Appliances Indonesia, articulated the core philosophy driving the company’s latest innovations. In his opening remarks, delivered on Wednesday, September 2, 2026, he passionately emphasized GREE’s commitment to transcending mere product sales. "We must always be Raising the Standard. Through innovation, we continuously strive to provide better solutions. Because ultimately, we are not just selling products; we are selling comfort, trust, and solutions for our customers’ daily lives," Nicky asserted. This statement perfectly encapsulates GREE’s customer-centric approach, highlighting its dedication to delivering holistic value rather than just hardware. This philosophy extends beyond the physical attributes of the products themselves. It permeates the entire customer journey, most notably through GREE’s robust after-sales support system. Nicky further elaborated on the company’s dedication to service excellence, introducing the "GREE 24/7 Always On Service," designed to provide non-stop technical support around the clock. He underscored the critical importance of post-purchase experience, stating, "This is not just a program. This is a real experience for the customer. And this is the service standard we are building together." This initiative aims to build profound customer loyalty and trust, ensuring that GREE users experience seamless operation and peace of mind throughout the lifespan of their appliances. In a market where after-sales service often differentiates brands, GREE’s 24/7 commitment sets a new industry precedent. Unveiling the Future: Four Flagship Products Redefine Cooling The highlight of the event was undoubtedly the introduction of four cutting-edge products, meticulously engineered to address the evolving demands of the Indonesian climate and consumer preferences. These new offerings span residential, light commercial, and heavy commercial segments, showcasing GREE’s comprehensive approach to cooling solutions. Residential Innovation: The GREE F6 and F5 MAX Series For the residential sector, GREE introduced two powerful inverter AC series: the GREE F6 and the GREE F5 MAX. The GREE F6 series is designed with versatility in mind, offering a wide range of capacities from 0.5 PK to 2.5 PK. This flexibility makes it an ideal choice for various residential spaces, from small bedrooms to larger living areas, allowing homeowners to select the perfect fit for their specific cooling needs without compromising on efficiency. Complementing this, the GREE F5 MAX series caters to homes with more expansive cooling requirements. Available in extra-large capacities of 3.5 PK and 4 PK, the F5 MAX is engineered to deliver powerful and consistent cooling across vast residential areas, ensuring optimal comfort even in the hottest tropical conditions. Both the F6 and F5 MAX series are equipped with a suite of advanced features designed to enhance comfort, air quality, and operational efficiency. These include: Cold Plasma Technology: This innovative feature actively purifies the air by generating positive and negative ions, effectively neutralizing bacteria, viruses, and allergens, thus promoting a healthier indoor environment. Fast Cooling Function: Providing rapid temperature reduction, this feature ensures quick relief from the heat, making spaces comfortable in a shorter time. Integrated Wi-Fi Connectivity: Embracing the smart home trend, this allows users to control their AC units remotely via smartphones, offering unparalleled convenience and energy management capabilities. Smart Cleaner Function: This self-cleaning mechanism helps maintain the internal cleanliness of the unit, preventing mold and bacteria buildup, which contributes to better air quality and prolongs the lifespan of the AC. Black Diamond Fin: A premium anti-corrosion coating on the condenser fins, ensuring enhanced durability and resistance against harsh environmental factors, particularly important in humid climates like Indonesia. Superior Energy Saving: As inverter models, these units are designed for exceptional energy efficiency, significantly reducing electricity consumption and operating costs for homeowners. Empowering Light Commercial Spaces: The STS Inverter Series Recognizing the specific needs of small businesses, offices, and retail establishments, GREE launched the STS Inverter series. This floor-standing unit comes in capacities of 2 PK, 3 PK, and 5 PK, making it a robust solution for light commercial applications. The STS Inverter combines powerful cooling performance with the renowned energy efficiency of inverter technology, ensuring a comfortable environment for customers and employees while keeping operational costs in check. It inherits many of the advanced features found in the residential lineup, such as Cold Plasma for improved indoor air quality, Fast Cooling, Wi-Fi integration for smart management, Smart Cleaner for easy maintenance, and the durable Black Diamond Fin, all contributing to its overall appeal and functionality. Scaling Up: The Revolutionary GMV9 FLEX VRF System for Large-Scale Projects Perhaps the most groundbreaking introduction was the GREE GMV9 FLEX, a Variable Refrigerant Flow (VRF) modular system specifically designed to address the complex cooling demands of large buildings, multi-story complexes, and extensive commercial projects. The GMV9 FLEX represents a significant leap forward in VRF technology, embodying the concept of "Redefining VRF Modular Control." CAC Sales Director for Gree Indonesia, Jason Lin, elaborated on the transformative nature of the GMV9 FLEX. "GMV9 FLEX is not just a new VRF product; it brings a new concept to VRF systems altogether. Its combination is more flexible, its size is smaller, its control is smarter, its efficiency is higher, and its price is more competitive," Lin explained. He highlighted its unparalleled capacity: "If a typical VRF has a maximum capacity of 12 PK, GMV9 FLEX can reach 26 HP for a single unit and 28 to 104 HP when combined, making it suitable for small shops, offices, to large commercial projects." This immense scalability and flexibility make it an ideal choice for a wide array of commercial applications, from a cluster of small retail units to sprawling office towers and hotel complexes. The GMV9 FLEX boasts a remarkably compact design, with a footprint up to 44.6% smaller than conventional VRF units and an ultra-slim body measuring just 460 mm. This compact form factor significantly simplifies the installation process, enabling units to be transported and installed within building lifts without the need for expensive and cumbersome cranes – a critical advantage for urban high-rise construction. Beyond its physical attributes, the GMV9 FLEX delivers exceptional performance under challenging conditions. It is engineered to maintain stable cooling operations even at extreme ambient temperatures, up to an astonishing 55°C, ensuring reliable performance in Indonesia’s tropical climate. Furthermore, its advanced control system allows for seamless integration with up to 100 indoor units, providing precise and individualized temperature control across multiple zones within a large building. This level of granular control, combined with its high efficiency and adaptability, positions the GMV9 FLEX as a leading solution for modern commercial cooling infrastructure. Strategic Imperatives: Responding to Market Demands The strategic timing of GREE’s inverter-focused product launch is a direct response to a significant shift in the Indonesian air conditioning market. Reza Pahlawansyah, Product Training Manager for Gree, articulated this trend clearly. "It’s not a coincidence; it’s a strategy from Gree Indonesia because the Indonesian market trend is now shifting towards inverter series. People looking for ACs now are not just looking for coolness, but also low electricity consumption and maximum energy efficiency," Reza explained. This insight highlights a growing consumer awareness regarding long-term operating costs and environmental impact, moving beyond the initial purchase price. Inverter technology, which allows the compressor to vary its speed according rather than simply switching on and off, is inherently more energy-efficient. GREE’s new inverter ACs exemplify this, with Reza proudly stating that "the lowest electricity consumption can reach 70-75 Watts and save energy up to 52%, along with a very quiet noise level of only 18 decibels." These figures are highly competitive, offering significant savings on electricity bills for consumers and businesses alike, while the ultra-low noise level ensures an undisturbed and comfortable environment. This focus on efficiency and quiet operation resonates strongly with the modern consumer’s desire for sustainable and comfortable living. The shift towards inverter technology is also driven by broader trends, including increasing electricity costs, governmental initiatives promoting energy conservation, and a rising environmental consciousness among the populace. By prioritizing inverter technology across its residential and light commercial offerings, GREE is not only meeting current market demands but also proactively shaping the future of cooling in Indonesia. Beyond Products: The Unwavering Commitment to After-Sales Service In the competitive landscape of the Indonesian appliance market, a strong product offering must be complemented by an equally robust after-sales service. GREE’s "24/7 Always On Service" is a testament to its understanding of this crucial aspect. This initiative ensures that technical support is readily available around the clock, addressing customer queries and service requests promptly. This commitment goes beyond mere troubleshooting; it’s about building an ecosystem of trust and reliability. For consumers, knowing that support is just a phone call away, any time of day or night, provides immense peace of mind. For businesses relying on GREE’s commercial solutions, uninterrupted operation is critical, and the 24/7 service minimizes downtime and maximizes productivity. Nicky’s emphasis that "This is not just a program. This is a real experience for the customer. And this is the service standard we are building together," underscores the depth of GREE’s commitment to customer satisfaction as a core pillar of its brand identity in Indonesia. This comprehensive approach to service significantly enhances the overall value proposition of GREE products, fostering long-term customer relationships and reinforcing brand loyalty. The Power of Partnership: Dealer Gathering and Future Outlook The "GREE Product Launch & Dealer Gathering 2026" was more than just a platform for new product announcements; it was a vibrant celebration of partnership and synergy. The event saw the attendance of GREE’s extensive network of dealers from across Indonesia, highlighting the crucial role these partners play in the company’s success. This gathering served as a vital forum for sharing strategic insights, fostering collaboration, and expressing appreciation for the collective efforts that have propelled GREE’s growth over the past eleven years. The vibrant atmosphere, punctuated by a captivating performance from the legendary Indonesian band Slank, underscored the spirit of camaraderie and shared success that defines GREE’s relationship with its dealer network. Such events are indispensable for strengthening bonds, aligning strategies, and ensuring that GREE’s vision and product benefits are effectively communicated and delivered to the end-consumer through its dedicated sales channels. Forging Ahead: GREE’s Vision for Indonesia’s Cooling Landscape Looking ahead, GREE’s vision for the Indonesian market is clear: to continue leading through innovation, sustainability, and unparalleled customer service. The launch of the F6, F5 MAX, STS Inverter, and GMV9 FLEX series is a powerful indicator of this commitment. These products not only offer superior performance and efficiency but also reflect GREE’s responsiveness to global trends in smart technology and environmental responsibility. GREE aims to further solidify its market position by continuously adapting its product portfolio to the unique challenges and opportunities presented by Indonesia’s diverse climate and rapidly developing infrastructure. The company’s focus on energy-efficient inverter technology aligns perfectly with national energy conservation goals and the growing consumer demand for eco-friendly solutions. By investing in robust after-sales service and nurturing strong dealer relationships, GREE is building a sustainable growth model that prioritizes long-term value for all stakeholders. The strategic integration of cutting-edge features like Wi-Fi control and smart cleaning further positions GREE at the forefront of the smart home and smart building revolution in Indonesia. Conclusion The "GREE Product Launch & Dealer Gathering 2026" was a landmark event that powerfully demonstrated PT GREE Electric Appliances Indonesia’s unwavering dedication to "Raising the Standard" in the country’s air conditioning market. By introducing four innovative product lines – the GREE F6, F5 MAX, STS Inverter, and the revolutionary GMV9 FLEX VRF system – GREE has once again affirmed its leadership in delivering advanced, energy-efficient, and reliable cooling solutions for every segment. Coupled with its steadfast commitment to 24/7 after-sales service and strong dealer partnerships, GREE is not just selling air conditioners; it is delivering comfort, trust, and comprehensive solutions that are set to redefine the future of cooling in Indonesia for years to come. Post navigation The Geopolitical Maestro: Tim Cook’s Enduring Legacy Beyond Apple’s Products
