Education The Data Reckoning: Preparing for the Admissions and Consumer Transparency Supplement (ACTS) July 20, 2026 Asro In the coming months, the landscape of American higher education will face a significant shift in public scrutiny. The federal government is poised to publish data from its inaugural Admissions…
Marketing Google Overhauls Performance Max Reporting: What Advertisers Need to Know About the Data Shift July 19, 2026 Asep Darmawan In a significant update to its automated advertising ecosystem, Google has officially expanded its product-level reporting for Performance Max (PMax) campaigns. As of June 15, the platform now aggregates data…
Marketing Google Empowers Non-Retail Advertisers: Demand Gen Now Supports Business Data Feeds July 18, 2026 Azzam Bilal Chamdy In a strategic move to democratize high-performance advertising, Google has announced a significant expansion of its Demand Gen campaign capabilities. By integrating business data feeds directly into these campaigns, Google…
