Marketing Google Expands AI-Powered Search Ad Inventory: Traditional Campaigns Gain New Reach September 7, 2026 Basiran In a significant shift for the digital advertising landscape, Google has begun testing a new capability that allows traditional Search campaigns—specifically those utilizing exact and phrase match keywords—to serve text…
Marketing Google’s AI Max Strategy: Unlocking Billions in New Search Inventory July 23, 2026 Layla Zulfa In a transformative shift for the digital advertising landscape, Alphabet has officially unveiled the graduation of "AI Max" from its beta phase. The announcement, delivered during the company’s Q2 2026…
Marketing Google’s Strategy Shift: Local Inventory Ads Become Default for All Shopping Campaigns July 21, 2026 Evan Lee Salim In a move that signals a significant evolution in how retail advertisers manage their omnichannel presence, Google has officially announced that Local Inventory Ads (LIA) will be enabled by default…
Marketing Google Overhauls Local Inventory Ads Management: What Advertisers Need to Know Before August 31 July 20, 2026 Jia Lissa In a move aimed at streamlining campaign management and reducing administrative redundancy, Google has announced a significant shift in how Local Inventory Ads (LIAs) function within Standard Shopping campaigns. Starting…
