Marketing Google’s Strategy Shift: Local Inventory Ads Become Default for All Shopping Campaigns July 21, 2026 Evan Lee Salim In a move that signals a significant evolution in how retail advertisers manage their omnichannel presence, Google has officially announced that Local Inventory Ads (LIA) will be enabled by default…
Marketing Google Overhauls Local Inventory Ads Management: What Advertisers Need to Know Before August 31 July 20, 2026 Jia Lissa In a move aimed at streamlining campaign management and reducing administrative redundancy, Google has announced a significant shift in how Local Inventory Ads (LIAs) function within Standard Shopping campaigns. Starting…
