Marketing The Great Attribution Shift: Why Your GA4 Data Is Lying to You in the Age of AI September 5, 2026 Nila Kartika Wati The digital marketing landscape has undergone a profound, structural metamorphosis. Since the mandatory migration to Google Analytics 4 (GA4) on July 1, 2023, and the subsequent rollout of Google’s AI…
Marketing The Attribution Paradox: Why Your Ad Platforms Aren’t Lying—They’re Just Counting Differently July 19, 2026 Sagoh If you manage paid media, you are likely familiar with the "Monday morning headache." You pull your dashboard reports: Google Ads claims 400 conversions, Meta suggests another 250, and Microsoft…
