Marketing The "Reverse Crocodile Effect": Why Rising Shopping CTRs May Be a Warning Sign for Advertisers September 7, 2026 Nana Wu In the rapidly evolving landscape of search engine marketing, advertisers are accustomed to viewing a rising Click-Through Rate (CTR) as a hallmark of success. Higher engagement usually suggests that ad…
Technology Erajaya’s Erafone Shopping Festival 2026 Unveils Grand Celebrations, Marking 30 Years of Innovation August 31, 2026 Dwi Wanna Jakarta, Indonesia – Erajaya Digital, through its flagship retail brand erafone, has once again launched its highly anticipated Festival Belanja erafone (FBe) 2026. This year’s iteration promises an unparalleled celebration…
Marketing Google Ads Unveils Transparency: New Reporting Features for AI-Generated Shopping Titles August 26, 2026 Raul Delapena Setiawan In a significant move toward balancing the autonomy of generative artificial intelligence with the need for advertiser oversight, Google has introduced a new "Product titles" report within the Google Ads…
Marketing Google’s New ‘Deal Ends’ Annotation: A Deep Dive into Urgency-Driven Shopping Ads August 7, 2026 Siti Muinah In the hyper-competitive landscape of digital retail, the difference between a conversion and an abandoned cart often comes down to a matter of psychology. Recognizing the power of urgency, Google…
Marketing Google’s Strategy Shift: Local Inventory Ads Become Default for All Shopping Campaigns July 21, 2026 Evan Lee Salim In a move that signals a significant evolution in how retail advertisers manage their omnichannel presence, Google has officially announced that Local Inventory Ads (LIA) will be enabled by default…
